SBU V3 | Production Update

Hello Guys!

I’d like to introduce myself, Alan Ecoff, as the new hire of the Focus Designs Team. I am going to be putting everything into making your experience [as a customer] with Focus Designs the best it can possibly be. I’ve been helping Focus Designs for many years and I know and LOVE the SBU a great deal.  As the need for specific devotion to our customer has risen, the opportunity in my life has opened to fill this role. I have now gladly become the Focus Designs Customer Relation Manager.

So what’s going on with the current production run?!

Focus Design has come online with a higher volume production line, giving the customer now a faster turn around from when they purchase their V3 to riding the streets. Many long nights have been spent on manufacturing setup and we have perfected the line. We’ve made some minor changes, as you can see by the picture below. The design of the wheel is an all black wheel with no silver trim, or “murdered out” as we n3rds like to call it in da hood.

The SBU is awesome… so unique and one-of-a-kind. In-fact, there is nothing else like it on the market.  That means that nobody (except for us at the N3rd H3rd) has ever really built one before in a manufacturing setting.  As we graduate “out of the garage”, our transfer of manufacturing techniques and tribal knowledge has been quite a challenge to relay to our suppliers. This particular lead-time has been stretched out longer than expected.  We are committed to providing a product that reflects the same (if not greater) care and quality as when we built the SBU’s with our own hands. To all customers waiting for their SBU V3, depending on when you ordered and how long it takes for shipping, your backordered SBU will be arriving between now and early September. We really do apologize sincerely to all of you early-adopters who have patiently waited. It is our goal to re-affirm you that we will not let your trust go by the wayside. 

As our demand shoots up each week and as our beloved company grows, we recognize in full that this was a direct result of our early-adopters.  You have a special place in our company and will be considered VIP’s for life with us… THANK YOU!  A VIP to the N3rd H3rd means, exclusive early introduction to exciting new products, along with special limited edition pricing.  In addition, we will treat you like family when it comes to anything else we can think of or do for you.

With all that said, please let me know of any questions you have.  I work closely with the Focus Designs crew in all tasks but my main goal is to handle any questions or concerns you may have.  Please shoot me an email ( or give me a call (360-3CYCLES), I’d love to hear from you guys! Thank you!

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